As part of it’s Digital Passenger Information Project (DPIP), Boston Logan International Airport (BOS) installed it’s first interactive directory in Terminal C late in 2013. It incorporates a first of it’s kind boarding pass scanner. Travelers wave their boarding pass in front of a bar code reader, and are shown an animated path to their gate on a large touch screen. All the concessions and services they will encounter along the journey are highlighted as well. The the main goal is to reduce traveler stress by providing clear, easy to follow instructions while at the same time highlighting shopping and dining opportunities and promoting public transportation by offering real-time transit information.
DPIP is a very visible project with many passionate stakeholders. AOC had the challenge of pleasing the variety of stakeholders involved in the project, from communications to the sign shop to executive management without losing sight of the most important stakeholder of all–the user. AOC met this challenge by taking on the role of the user advocate.
Art of Context Services on the Interactive Directory Project
Art of Context lead the team that designed and implemented the interactive directory. Some of the services our team provided included:
- UX design and development
- Evaluated several enterprise-grade digital signage/kiosk software systems
- Data Integration using the data layer discussed in the “Massachusetts Port Authority Data Feed Creation” project
- Server, player and network infrastructure
- Map design, optimized for digital signage and kiosk use
- Dynamic way-finding on maps that shows routing to points of interest
- Development on the Four Winds Interactive (FWi) platform
- Integration of cutting edge boarding pass scanner technology.
We are thrilled to announce the BOS interactive directory installation was featured in a cover story in the March 2014 issue of Airport Improvement Magazine. You can see the full story on their website.