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Airport Digital Signage
Specializing in optimizing the airport experience through digital endpoints.
Information Displays
A leader in aviation solutions for over twenty years.
Award Winning
Art of Context has been recognized for their innovation and excellence across the industry.
Management Services
Leverages web-based technologies to offer clients efficient management services.
Who is Art of Context?
Art of Context (AoC) is an award-winning creative technology team passionate about transforming airport information systems into experiences that delight passengers and empower operators. We design and build digital interfaces that are as beautiful as they are intuitive—delivering seamless journeys and lasting impressions.
Trusted by leading airports worldwide, AoC has crafted world-class passenger experiences that consistently earn top marks from Skytrax and ASQ. Every project is approached with a deep understanding of how signage, data, and design must work together—ensuring that each display lives in harmony with the many touchpoints travelers encounter along their journey.
Founded in 2013 by aviation and web-technology experts, AoC has implemented its Airport Display Platform at more than 15 airports and counting. We’re excited to partner with you to make your digital signage not just functional—but unforgettable.
Flight Information Display Systems
Passengers instinctively look to the flight board—it’s the heartbeat of any terminal. Yet for decades, Flight Information Display Systems (FIDS) have lived in the same rigid grid. It’s time to reimagine them not as tables of data, but as living expressions of movement, clarity, and brand identity. Information can do more than inform—it can connect, guide, and inspire when crafted with context, intuition, and design purpose.
Dynamic Airport Maps
Elevate wayfinding with dynamic, data-enhanced signage and interactive maps that deliver real-time situational awareness across the terminal. From displaying boarding messages at gates to indicating restroom capacity and amenities, information is presented in a familiar, mall-style map context that helps passengers orient themselves quickly and make informed decisions with confidence.
Wow-Factor Digital Signage
When signage scales up, expectations do too. From ROI to visual impact, Art of Context thrives at scale — creating digital signage that’s impossible to ignore and effortless to operate. Whether it’s a 100-foot LED statement piece or a network of high-use displays, we deliver multi-layered, animated content powered by lightweight web technologies and low-cost hardware. The result: signage that looks massive, performs reliably, and scales without complexity.
Airport Display Platform
Passenger-facing information systems play a vital role in shaping the overall travel experience. AoC’s Airport Display Platform (ADP) is a flexible, lightweight, and innovative digital signage solution designed to elevate that experience. The ADP platform comprises multiple modules, each focused on delivering engaging, relevant, and revenue-enhancing content to passengers.
At AoC, we are passionate about airport information displays and take pride in providing solutions that not only enhance the passenger journey but also leverage agile, emerging technologies to minimize total cost of ownership and reduce operational risk.
Cloud Native
Built in the cloud from day one — never retrofitted.
Audio and Paging Integration
Integrated with leading paging systems for flight and visual announcements.
Design Excellence
Beautiful, high-impact design that makes your content shine.
Boarding Application
Display boarding groups seamlessly on common-use gate displays.
Proof-of-Play and Reports
Clear, reliable reporting for teams managing their own advertising.
Self-Service Sign Creation
Powerful tools that let clients create and manage signs independently.
Featured Projects
The Senior Team
Tim Laughlin
Principal
Tim has dedicated his career to helping companies put customers first. He has a background in education and is fascinated by how things work. These traits combined with his experience gives him an in depth understanding of how humans and technology interface.
Colleen Hamilton
Principal
Colleen bridges the gap between technology and visual design. As part owner of the company, she is fully invested in our clients’ success working to ease operations and lowering costs. She manages projects to ensure timely delivery while keeping an eye on the budget.
Tom Dunn
Senior Solutions Architect
Tom is an eternal student of the craft of software development. His curiosity knows no bounds when it comes to advancing technology and creative implementation. His endless ingenuity inspires him to carefully architect solutions that enable airports to improve passenger experience while increasing efficiencies and decreasing expenditures.