Enhanced Wayfinding

The San Diego County Regional Airport Authority selected Art of Context to create a wayfinding solution that would be accessible, effective, easy to manage, and budget friendly for the San Diego International Airport. SAN is the busiest single runway airport in the U.S. hosting more than 22 million travelers a year. SANs wayfinding wasn’t meeting the needs of passengers or staff. Maps were static as part of timed rotating images. Passengers frequently mistook them for interactive and were frustrated when they had to wait for the map to rotate back around. Staff had a hard time providing directions for the complex terminals as the maps weren’t oriented to users. Travelers with disabilities and non-English speakers also faced challenges when accessing the maps. Art of Context conducted an in depth analysis of SANs existing infrastructure and interviewed stakeholders to fully understand their needs. We determined that the screens and overlays could be reused, and for just $5,000, we replaced all 32 the players with low cost, reliable, Chromeboxes. Utilizing AOCs purpose built Directory Management Studio, we improved wayfinding, and provided greater accessibility for travelers with disabilities and non-English speakers.